The 6-Figure Social Media Management Program
Six weeks, ten modules, and live classes every two weeks in the community.
Get each module’s PDF
Go through it in order
Put it into action
Follow the lessons in the order they’re arranged. Each module’s document comes first, then its videos. Live class recordings sit inside each week. Once you finish Modules 1 to 4, start on the Clients and business section and plan how you’ll get your first clients. You don’t need to know everything at once.
Weeks 1 to 6
Week 1: Introduction and strategy
Introduction to Social Media Management
- Overview of social media management
- Why social media management matters
- The role of a social media manager
- Understanding your target audience
Creating a Social Media Strategy
- Setting your social media goals
- Choosing the right channels for the business
- Creating a content strategy, including AI
- Posting schedules, captions and hashtags
Week 2: Instagram
Instagram Management
- Instagram basics and terminology
- Setting up a business account
- The algorithm and analytics
- Stories, Reels and community building
Week 3: TikTok
TikTok Management
- TikTok basics and terminology
- Setting up a business account
- The algorithm and analytics
- Trends, challenges and community
Week 4: Twitter and Facebook
Week 5: Analytics and reporting
Social Media Analytics and Reporting
- Measuring and analysing social media metrics
- Creating social media reports
- Using analytics to improve your strategy
Week 6: Crisis management and ethics
Clients and business
Start here once you’ve finished Modules 1 to 4.
Tutorials
Live classes
Live classes run every two weeks. The schedule is posted in the SMM community. Missed one? Every recording is on the playlist.
Introduction to Paid Advertising
Run paid campaigns across social platforms: targeting, ad formats and staying within platform policy, through to launching and scaling.
Templates
Open a template to view it. On Canva, click “Use template” to make your own copy.
Creative Strategy
Go past managing pages. Learn how ads are researched, angled and briefed: the strategy work brands hire for. Recorded lessons plus a Telegram community.
Finished the six weeks? Claim your certificate.
Apply once you’ve completed all ten modules. Stay in the community for live classes, client leads and help from other managers.
© 2026 Avalocx Academy, part of Avalocx Group