We find the angle.
Then we make the ads.
Research-led ad creative, advertorials and VSL scripts for brands that sell on Meta. Strategy first, production second.
Everything between the brief and the winning ad.
Paid social creative
Hooks, statics and UGC scripts, each briefed off customer research instead of guesses.
VSL scripts
Long-form video sales letters, structured around one mechanism and one big promise.
Advertorials and landing pages
Pre-sell pages that warm cold traffic before it reaches the product page, written to stay compliant in health-adjacent categories.
Creative strategy
Ad account audits and angle maps built on awareness levels, so every concept has a reason to exist.
How a campaign gets built.
Research
Reviews, comments, competitor ads and sales calls, read for the exact words buyers use.
Angle
The desire to speak to, the buyer’s awareness level, and the mechanism that makes the promise believable.
Concepts
Hooks, statics, scripts and pages, built around one angle at a time.
Test
Launched in batches and judged on hold rate, click-through and cost per purchase.
Scale
Winners get new hooks and new formats before they fatigue.
Results, with the receipts.
We teach what we run.
The frameworks behind our client work, taught as courses with a community of people doing the same work.
The strategist behind the work.
Yusuf Oyafajo, known as Fajo, has written direct response since 2016: Meta ads, advertorials and VSLs, including compliance-safe copy for health-adjacent brands.
Every brief starts from the buyer’s awareness level and the mechanism that makes the promise believable. It’s the same method he teaches inside ASCEND.
Fajo, Founder, Avalocx Group
Questions before the call.
Brands with a product that already sells and a paid social budget behind it.
It depends on scope: how many ads you need and how often. Book a call and we will walk you through the options.
No. We supply the creative and the strategy behind it; your buyer keeps running the account.
View access to the ad account, your product details, and any reviews or customer research you already have.
